WE HAVE A SINGLE, CLEAR PURPOSE AT MC3BOTANICALS — TO GROW THE FINEST, MOST CONSISTENT AND MOST RELIABLE CANNABIS AVAILABLE. A MISSION WITH AN IMPRESSIVE SET OF CHALLENGES TO FULFILL AND A DEDICATED TEAM TO MAKE IT HAPPEN.

Management Team

Sherry SmiesFounder/President

    • Over 15 years business leadership.

    • Over 3 years branding and marketing in the CBD industry, including labeling and packaging.

    • Brand developer and consultant for new and established companies looking to grow their professional brands.

    • Experience working with national companies as Johnsonville Foods and
      the Kohler Company.

    •  Native Wisconsinite, now living in Austin, TX.

    • Specializes in branding, corporate literature social media and researching new markets.

Lisa LesandriniVP Operations / Human Resources

    • Experienced Director with a demonstrated history of working in the long term health care industry.

    • Skilled in Management, Customer Service, Strategic Planning, Business Process Improvement, and Leadership.

    • Earned Long Term Care Certification from Ferris State University

    • Holds nursing home administrator license in the State of Michigan.

  • Born and raised in the Upper Peninsula of Michigan with strong family ties, as well as professional relationships, in the Crystal Falls and Mastodon townships

lisa@mc3botanicals.com

Susan SchuytemaVP of Marketing / Retail 

    • Created an award-winning wine shop and lounge in Illinois; successfully sold business after six years.

    • Past experience in healthcare industry marketing and print journalism.

    • Full-stack, customer-focused retail management.

    • Envisions and executes memorable shopping spaces through customer-centric retail design.

    • Builds brands and customer loyalty through high-touch, personalized marketing.

    • Develops exceptional teams through coaching, motivating and mentoring.

    • Establishes successful win-win relationships with vendors and suppliers.

    • Positive, think outside the box motivator, small-town and U.P. enthusiast.

  • Horticulturist, foodie and music fan.

susan@mc3botanicals.com